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Dublin, March 27, 2023 (GLOBE NEWSWIRE) — The “US & Canada Market Landscape of Healthcare Professionals Who Utilize Dietary Supplements 2023” report has been added to ResearchAndMarkets.com’s offering.

Understanding Healthcare Practitioners Can Transform Your Supplement Business

Whether you are a supplement brand that sells directly through healthcare professionals (HCPs) or a brand that sells directly to consumers, you need to know what influences healthcare practitioners’ supplement decisions and recommendations.

Why?

• Interest and engagement in integrative health and medicine is expanding rapidly. 49% of adults believe in many or some alternative medicines and therapies.

• The practitioner channel represents 10% of all U.S. supplement sales but its influence on the overall sale of supplements is far greater. What HCPs recommend translates into consumer sales.

When It Comes to Supplement Brand Evaluation, Not All HCPs Are Alike

Most complementary and integrative HCPs consider their philosophy of health and wellness to be holistic. However, the term “holistic” has a broad definition, and within the spectrum of this definition some HCPs take more of a “vitalistic” approach, while others align more closely with a “pragmatic” approach.

This 83-page written report and 21-pages of market sizing charts provide a comprehensive overview of each of the health professional credentials that are most likely to influence the use of dietary supplements and other integrative products and services among their patient groups:

• Integrative MDs/DOs

• Licensed Naturopathic Doctors

• Dietitians and Nutritionists

• Doctors of Chiropractic

• Licensed Acupuncturists

• Independent Pharmacists

• Nurses (RNs and APRNs)

• Physician Assistants

• Unlicensed Naturopaths, Health Coaches, and Herbalists

• Massage Therapists

• Holistic and Biological Dentists

• Veterinary Clinics

While these HCPs share criteria for evaluating supplement brands, each of these professional credentials are different enough to warrant careful consideration before educating, marketing or selling to them.

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Within each of the 14 HCP credential chapters you’ll learn:

In addition, you’ll find a resource guide with major organizations, educational institutions and associations that serve each credential.

What companies will benefit from this report?

• Professional supplement brands

• Consumer supplement brands

• Medical foods companies

• Testing & diagnostic labs

• Medical device companies

• Diagnostic & therapeutic device companies

• Health technology companies

• Genomic research and product companies

• Health systems

• Health centers & clinics

• Research centers

• Recruiters

• Academics/universities

• Insurance providers

• Think tanks

Who will benefit?

• CEOs

• COOs

• CMOs

• Marketing directors

• Category managers

• Innovation managers

• M&A groups

• New ventures

• Entrepreneurs

Companies Mentioned

• Academy for Five Element Acupuncture

• Academy of Chinese Culture and Health Sciences

• Accreditation Commission for Acupuncture and Oriental Medicine (ACAOM) .

• Acupuncture and Integrative Medicine College, Berkeley

• Acupuncture and Massage College

• Acupuncture and Oriental Medicine National Coalition

• Alhambra Medical University

• American Academy of Acupuncture and Oriental Medicine

• American Academy of Medical Acupuncture (AAMA)

• American Academy of Veterinary Acupuncture

• American Association of Acupuncture and Oriental Medicine (AAAOM)

• American College of Acupuncture and Oriental Medicine

• American College of Traditional Chinese Medicine at CIIS

• American Institute of Alternative Medicine

• American Organization for the Bodywork Therapies of Asia (AOBTA)

• AOM Program, College of Health and Wellness, Northwestern Health Sciences University

• AOMA Graduate School of Integrative Medicine

• Arizona